DORAL, Fla.— Florida Cable Telecommunications Association (FCTA) President and CEO Brad Swanson unveiled a new brand for the association: Florida Internet & Television (FIT).
Swanson made the announcement at the inaugural Future of Internet & Television Conference, an event uniting Florida’s cable industry, before an audience of the state’s leading internet and television industry professionals.
“From content streaming and virtual reality innovations, to telehealth and home automation, we would like our friends in the legislative and government sectors to know how our member companies are leading the evolution of how people connect to the world around them,” said Swanson.
The change comes just over a year after FIT retained Swanson to help the association advocate more effectively in Florida’s legislative, regulatory and political arenas.
“Our previous name and brand needed an update to reflect the high-speed, online, cutting-edge technology our members provide to millions of Florida residents, businesses and visitors every day,” Swanson said. “We look forward to using our new brand as a platform to communicate our industry’s unrivaled economic, charitable and technological value we create in every corner of this state.”
Swanson said the association’s new look and feel will be accompanied by a broader communications strategy to align its brand with those of its members, all high-tech companies that have grown beyond solely providing traditional cable services. The strategy will also employ relevant social media platforms to engage younger industry insiders where they consume news and information.
Derek Cooper, chairman of FIT and Vice President of Government Affairs and Community Investment with Comcast, said the association’s members are eager to present a current and unified message in the Capitol.
“From service providers like Comcast and Spectrum, to content creators like HSN and REVOLT TV, to technology and technical partners like ARRIS and Knight Enterprises, our industry as a whole is redefining the way we all live, work and play,” Cooper said. “Our industry’s multi-billion-dollar investments in new infrastructure and upgrading existing networks in the Sunshine State ensure that everyone has the connectivity they need to harness the future.”
Swanson said the association’s public affairs television show, Capital Dateline, is also getting a makeover and will debut as FITv early next year.
The show features one-on-one interviews and expert panels with Florida cabinet members, legislators, reporters, business and industry leaders, and other prominent political figures, as well as segments highlighting the latest developments in the internet and television industry.
“It’s a one-of-a-kind program that is reaching Florida’s top influencers with the leading updates and issues that are shaping our state,” said Swanson.
FIT’s new website and episodes of FITv can be accessed at www.internetandtvfl.com. It also debuted new social media accounts on Facebook, Twitter and LinkedIn, which are all accessible @FLInternetTV.
About Florida Internet & Television (FIT)
FIT’s members include cable companies providing internet, television and home security services to millions of residential and business customers throughout Florida, including Atlantic Broadband, Comcast, Charter Communications, Cox Communications and Mediacom. FIT has represented Florida’s internet and television providers in the capital for more than 50 years. Its member companies employ more than 100,000 Floridians, and the industry has invested more than $6 billion in Florida to offer Floridians more choice and more value.